Design for Conscious Product Led Growth

Design for Conscious Product Led Growth

Design for Conscious Product Led Growth

Design for Conscious Product Led Growth

Empowering technologists to create conscious growth

Empowering technologists to create conscious growth

Empowering technologists to create conscious growth

GET STARTED

Become a Conscious Designer

GET STARTED

Become a Conscious Designer

GET STARTED

Become a Conscious Designer

GET STARTED

Become a Conscious Designer

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Sera Tajima Podcast

Sera Tajima Podcast

Sera Tajima Podcast

A podcast for designers and technologists exploring facets of conscious design like sustainability, AI, circular design, ethics, equity, and more. Ft. deep dives by Sera and notable guests like Tommy Geoco, Leanne Waldal, Don Norman, Gaya Herrington, and more.

A podcast for designers and technologists exploring facets of conscious design like sustainability, AI, circular design, ethics, equity, and more. Ft. deep dives by Sera and notable guests like Tommy Geoco, Leanne Waldal, Don Norman, Gaya Herrington, and more.

A podcast for designers and technologists exploring facets of conscious design like sustainability, AI, circular design, ethics, equity, and more. Ft. deep dives by Sera and notable guests like Tommy Geoco, Leanne Waldal, Don Norman, Gaya Herrington, and more.

A podcast for designers and technologists exploring facets of conscious design like sustainability, AI, circular design, ethics, equity, and more. Ft. deep dives by Sera and notable guests like Tommy Geoco, Leanne Waldal, Don Norman, Gaya Herrington, and more.

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Conscious Technology Newsletter

Conscious Technology Newsletter

Conscious Technology Newsletter

Get Tuesday deep dives on conscious design topics and Friday highlights of the newsletter with full episodes. Recent topics include AI, Sustainability, de-centering growth and more.

Get Tuesday deep dives on conscious design topics and Friday highlights of the newsletter with full episodes. Recent topics include AI, Sustainability, de-centering growth and more.

Get Tuesday deep dives on conscious design topics and Friday highlights of the newsletter with full episodes. Recent topics include AI, Sustainability, de-centering growth and more.

Get Tuesday deep dives on conscious design topics and Friday highlights of the newsletter with full episodes. Recent topics include AI, Sustainability, de-centering growth and more.

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Corporate Training

Corporate Training

Corporate Training

We train designers and teams to incorporate conscious design principles. Learn how to apply sustainable growth to your product strategy; includes planetary boundaries, growth principles, AARRR, growth loop, practical case studies, and more.

We train designers and teams to incorporate conscious design principles. Learn how to apply sustainable growth to your product strategy; includes planetary boundaries, growth principles, AARRR, growth loop, practical case studies, and more.

We train designers and teams to incorporate conscious design principles. Learn how to apply sustainable growth to your product strategy; includes planetary boundaries, growth principles, AARRR, growth loop, practical case studies, and more.

We train designers and teams to incorporate conscious design principles. Learn how to apply sustainable growth to your product strategy; includes planetary boundaries, growth principles, AARRR, growth loop, practical case studies, and more.

COURSE

Growth Design

Become a business savvy designer. Go beyond craft and learn to think like a scientist.

COURSE

Growth Design

Become a business savvy designer. Go beyond craft and learn to think like a scientist.

COURSE

Growth Design

Become a business savvy designer. Go beyond craft and learn to think like a scientist.

COURSE

Growth Design

Become a business savvy designer. Go beyond craft and learn to think like a scientist.

Business Acumen

Business Acumen

Business Acumen

Learn to speak the language of business, tie designs to goals, and impact the business.

Learn to speak the language of business, tie designs to goals, and impact the business.

Learn to speak the language of business, tie designs to goals, and impact the business.

Sustainable Growth Hacking

Sustainable Growth Hacking

Sustainable Growth Hacking

Learn growth design. Use growth principles to accelerate your company's north star. We'll teach you about the planetary boundaries, designing beyond users, and invite a guest lecturer from Miro.

Learn growth design. Use growth principles to accelerate your company's north star. We'll teach you about the planetary boundaries, designing beyond users, and invite a guest lecturer from Miro.

Learn growth design. Use growth principles to accelerate your company's north star. We'll teach you about the planetary boundaries, designing beyond users, and invite a guest lecturer from Miro.

Data & Metrics

Data & Metrics

Data & Metrics

Learn data driven design. Use growth principles to tie in relevant metrics and data in order to set hypothesis and measure the impact of your design project with quantitative and qualitative data.

Learn data driven design. Use growth principles to tie in relevant metrics and data in order to set hypothesis and measure the impact of your design project with quantitative and qualitative data.

Learn data driven design. Use growth principles to tie in relevant metrics and data in order to set hypothesis and measure the impact of your design project with quantitative and qualitative data.

20+ Videos

20+ Videos

20+ Videos

Accelerate your impact now.

Accelerate your impact now.

Accelerate your impact now.

Get the course

Get the course

Get the course

“The conscious movement is a collective of technologists shaping the future for people and the planet.”

“The conscious movement is a collective of technologists shaping the future for people and the planet.”

“The conscious movement is a collective of technologists shaping the future for people and the planet.”

“The conscious movement is a collective of technologists shaping the future for people and the planet.”

- Sera Tajima, Founder

- Sera Tajima, Founder

- Sera Tajima, Founder

TESTIMONIALS

Success stories from our customers

TESTIMONIALS

Success stories from our customers

TESTIMONIALS

Success stories from our customers

TESTIMONIALS

Success stories from our customers

  • Orlando

    Sera's growth design workshop was truly inspiring and motivating. Her approach was both insightful and impactful, and her presentation was clear and concise, making it easy to grasp. I really enjoyed the interactive sessions with the other participants, as well as the guest speaker who added valuable real-world perspectives. I would recommend this to anyone interested in creating design work that has a sustainable impact on a global and human scale.

  • Ian

    A big thank you for Sera, this was a great introduction to growth design. I loved the content and especially the clear delivery, making it easy for you to start putting this in action. As a product designer, I've gained a new perspective on how to make a more significant impact while ensuring sustainability in product development.

  • Lucia

    I enjoyed very much how clear and concise Sera delivered such extensive information and made it fun interacting with other designers and inviting a guest to talk about real world experience at Miro. I would recommend to anybody at any level in the world of product design and business strategy.

  • Tara

    Holy shit Sera Tajima has such an amazing class in growth. I learned so much. It’s common sense stuff that I didn’t know was there until it was pointed out. She’s super good at teaching. Win for me, muthaduckers! This is the thing: people talk about growth hacking… people talk about sustainability… but NO ONE talks about Sustainable (responsible) Growth. Given the field I’m in (AI UX) this is direly needed because everyone wants more compute, but for what exactly? To make another plug in there’s already hundreds of? Sera’s framework is chef’s kiss. 🧠

  • Orlando

    Sera's growth design workshop was truly inspiring and motivating. Her approach was both insightful and impactful, and her presentation was clear and concise, making it easy to grasp. I really enjoyed the interactive sessions with the other participants, as well as the guest speaker who added valuable real-world perspectives. I would recommend this to anyone interested in creating design work that has a sustainable impact on a global and human scale.

  • Ian

    A big thank you for Sera, this was a great introduction to growth design. I loved the content and especially the clear delivery, making it easy for you to start putting this in action. As a product designer, I've gained a new perspective on how to make a more significant impact while ensuring sustainability in product development.

  • Lucia

    I enjoyed very much how clear and concise Sera delivered such extensive information and made it fun interacting with other designers and inviting a guest to talk about real world experience at Miro. I would recommend to anybody at any level in the world of product design and business strategy.

  • Tara

    Holy shit Sera Tajima has such an amazing class in growth. I learned so much. It’s common sense stuff that I didn’t know was there until it was pointed out. She’s super good at teaching. Win for me, muthaduckers! This is the thing: people talk about growth hacking… people talk about sustainability… but NO ONE talks about Sustainable (responsible) Growth. Given the field I’m in (AI UX) this is direly needed because everyone wants more compute, but for what exactly? To make another plug in there’s already hundreds of? Sera’s framework is chef’s kiss. 🧠

  • Orlando

    Sera's growth design workshop was truly inspiring and motivating. Her approach was both insightful and impactful, and her presentation was clear and concise, making it easy to grasp. I really enjoyed the interactive sessions with the other participants, as well as the guest speaker who added valuable real-world perspectives. I would recommend this to anyone interested in creating design work that has a sustainable impact on a global and human scale.

  • Ian

    A big thank you for Sera, this was a great introduction to growth design. I loved the content and especially the clear delivery, making it easy for you to start putting this in action. As a product designer, I've gained a new perspective on how to make a more significant impact while ensuring sustainability in product development.

  • Lucia

    I enjoyed very much how clear and concise Sera delivered such extensive information and made it fun interacting with other designers and inviting a guest to talk about real world experience at Miro. I would recommend to anybody at any level in the world of product design and business strategy.

  • Tara

    Holy shit Sera Tajima has such an amazing class in growth. I learned so much. It’s common sense stuff that I didn’t know was there until it was pointed out. She’s super good at teaching. Win for me, muthaduckers! This is the thing: people talk about growth hacking… people talk about sustainability… but NO ONE talks about Sustainable (responsible) Growth. Given the field I’m in (AI UX) this is direly needed because everyone wants more compute, but for what exactly? To make another plug in there’s already hundreds of? Sera’s framework is chef’s kiss. 🧠

  • Orlando

    Sera's growth design workshop was truly inspiring and motivating. Her approach was both insightful and impactful, and her presentation was clear and concise, making it easy to grasp. I really enjoyed the interactive sessions with the other participants, as well as the guest speaker who added valuable real-world perspectives. I would recommend this to anyone interested in creating design work that has a sustainable impact on a global and human scale.

  • Ian

    A big thank you for Sera, this was a great introduction to growth design. I loved the content and especially the clear delivery, making it easy for you to start putting this in action. As a product designer, I've gained a new perspective on how to make a more significant impact while ensuring sustainability in product development.

  • Lucia

    I enjoyed very much how clear and concise Sera delivered such extensive information and made it fun interacting with other designers and inviting a guest to talk about real world experience at Miro. I would recommend to anybody at any level in the world of product design and business strategy.

  • Tara

    Holy shit Sera Tajima has such an amazing class in growth. I learned so much. It’s common sense stuff that I didn’t know was there until it was pointed out. She’s super good at teaching. Win for me, muthaduckers! This is the thing: people talk about growth hacking… people talk about sustainability… but NO ONE talks about Sustainable (responsible) Growth. Given the field I’m in (AI UX) this is direly needed because everyone wants more compute, but for what exactly? To make another plug in there’s already hundreds of? Sera’s framework is chef’s kiss. 🧠

ABOUT OUR FOUNDER

Sera Tajima

ABOUT OUR FOUNDER

Sera Tajima

ABOUT OUR FOUNDER

Sera Tajima

ABOUT OUR FOUNDER

Sera Tajima

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Hi, I'm Sera Tajima, Founder of The Craft. I'm on a mission to spread conscious design for humanity and the planet. ⚡️


I partner with startups and teach designers. I'm specialized in growth design with a sustainable and ethical spin. 🌀 I've worked in tech for a decade with companies like Zendesk, Webflow, and Y Combinator startups. In my free time, I invest in early stage climate tech startups with Climate Insiders. ♻️

I speak at design events and universities: Floxies, Uber Design Team, Design X, World Information Architecture Day, Femke’s design community, the Honest UX Design Podcast, the Beyond UX Podcast, and the University of Waterloo. To book me, please get in touch here: hi@the-craft.io.

Become a designer that drives business outcomes

Become a designer that drives business outcomes

Become a designer that drives business outcomes

Learn how to sustainably grow a business by understanding planetary boundaries, using growth hacking responsibly, and tying design metrics to business goals. 🌎

Take the course

Take the course

Take the course

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Join The Craft

Join The Craft

Join The Craft

Join The Craft