The Craft's mission is to use strategic product design to drive sustainability, ethics, and growth for a better future. We believe that by creating innovative, sustainable products and using a values-driven approach to design, we can make a positive impact on the planet and its people.
Our goal is to work with clients who share our commitment to sustainability and ethics, and to help them achieve long-term growth through the development of impactful, meaningful products. Our expertise and creativity pushes the boundaries of product design and makes a lasting difference in the world.
Who we are
A network of designers, entrepreneurs, researchers, teachers, and more, who are passionate about using their work to drive positive change and make a lasting difference in the world.
Nice to meet you!
Meet Sera Tajima, Founder and Principal Designer of The Craft with over 7 years of experience working with tech startups to bring their ideas to life. She has a track record of success in creating human-centric products that help companies grow, such as Webflow, BetterUp, Zendesk and more.
Sera is also the creator of The Craft's courses and a new UX bootcamp to help individuals upskill in the latest design methodologies.
Whether you're a startup looking to launch your product or a student looking to evolve, Sera has the expertise and experience to help you succeed.
Values Guide What We Do and How We Do it
As a design led company, our values are not some marketing mumbo-jumbo, we really believe in acting on our values.
1. Our customers are the foundation of our company
2. We create and build trust with transparency
3. Calculated risks help us achieve our goals
4. Teamwork makes the dreamwork
5. We advance with a growth mindset
6. We build strong emotional connections through design.
We design products and processes in a way that takes into account the needs and well-being of people, both within the company and in the larger community. This include designing for diversity, community involvement, and ethical business practices.
We minimize the environmental impact of our work and advise our clients on how to follow suit. We do so by focusing on limiting energy consumption, minimizing waste, using eco-friendly materials, and considering the entire lifecycle of a product.
We are driven by a strategic and scientific approach to building products. We hypothesize, test, and use data to inform the direction of the product in order to create sustainable growth and future-proof the company.
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