“The Craft drove process, leadership, and decision making. They were very proactive in communicating to the team, especially as we built a team around the work that Sera was doing focused on one segment of the market.

Sera led and took ownership of the work. That's something we look for, a bias towards action. The Craft's ability to go into the research and know how to execute was impressive. Behind the scenes, they knew how to find the resources and answer questions. They managed challenges as they came and fixed it, with no oversight. It was a great partnership.”